Context

The City of La Baule is undertaking a project to redevelop its seafront promenade into a true seaside town. Its long beach, bordered and structured by the main road, is one of the city's most beautiful features and undoubtedly its most iconic asset, which has forged its appeal. Today, it is clear that the layout and amenities of this promenade appear outdated and aging. Recognizing the need to prioritize the redevelopment of this area , the municipality aims to undertake, in conjunction with the town of Pornichet, various works to modernize the entire space through a high-quality, environmentally friendly, and innovative approach. As a key project, the redevelopment is subject to prior consultation, as stipulated in Article L103-2 of the French Town Planning Code. The City of La Baule has chosen to go further with a voluntary participation initiative.

Missions

• Design of a consultation mechanism aimed at including the various users of the Promenade 

• Newsletter production

• Facilitation of several diagnostic workshops, refinement of the initial sketch and feedback

• Implementation of a Jenparle with participatory mapping

• Conducting a review of the consultation process

Innovative dimensions of the approach

• An approach that brings together a multitude of audiences (residents, second-home owners, seafront users, economic actors, and young citizens) with varied formats: public meetings, workshops for the general public, workshops on the attractiveness of La Baule with economic actors, meetings in public spaces...  

• A collaborative mural project organized with the Youth Council to imagine the future of the seafront promenade