Context

The City of La Baule is carrying out a project to upgrade its "embankment" into a true seaside promenade. Its long beach, bordered and structured by the traffic axis, constitutes one of the most beautiful showcases of the city and, without a doubt, the most emblematic asset that has forged its attractiveness. Today, it is clear that the configuration and facilities of this "embankment" appear obsolete and outdated. Aware of the need to consider the requalification of this spaceThe municipality's objective is to undertake, in conjunction with the municipality of Pornichet, various works aimed at modernizing the whole of this space through an environmental and innovative quality approach. As a structuring project, the requalification is subject to a preliminary consultation, registered in the article L103-2 of the Code of the Town planning. The City of La Baule wished to go further with a voluntary mechanism.

Missions

• Design of a consultation process to include the various users of the Promenade 

• Production of newsletters

• Facilitation of several diagnostic workshops, enrichment of the outline and restitution

• Setting up a Jenparle platform with participatory mapping

• Drawing up a report on the consultation process

Innovative dimensions of the approach

• A process that brings together a multitude of audiences (inhabitants, secondary residents, users of the seafront, economic players and young citizens) with a variety of formats: public meetings, workshops for the general public, workshops on the attractiveness of La Baule with economic players, meetings in the public space, etc.  

• A participatory fresco organised with the Municipal Youth Council to imagine the future of the seafront